Section 1: Historical Continuity
- The qipao revival movement among Gen-Z
- Comparative analysis: 1930s Shanghai calendar girls vs. 2025 virtual influencers
- How Huangpu riverside preserves feminine cultural memory
- Tea houses transforming into feminist discussion salons
Section 2: The Digital Beauty Revolution
- Case study: Meituan's AI makeup artists in Xintiandi
- The rise of "smart skincare" clinics using big data
- Douyin vs. Xiaohongshu beauty content strategies
上海品茶论坛 - Virtual idol Luya and her 8 million "digital sisters"
Section 3: Professional Power Shifts
- Female-led tech startups in Zhangjiang High-Tech Park
- The "5pm Paradox" - work-life rebalancing experiments
- Mandarin/English bilingualism as career accelerator
- Women-only coworking spaces along Suzhou Creek
Section 4: Cultural Hybridization
上海龙凤阿拉后花园 - Fusion fashion: Cheongsam meets cyberpunk aesthetics
- Traditional Chinese medicine in augmented reality beauty apps
- The "guochao" (national trend) movement's female pioneers
- Nightlife: Jazz revival clubs with female MCs
Section 5: Global-Local Negotiations
- Western feminist concepts with Shanghainese characteristics
- Marriage market mathematics in the megacity context
- Comparative analysis with Tokyo/Seoul/Hong Kong counterparts
上海娱乐联盟 - The new "leftover women" narrative among PhD holders
Research Methodology
- 14-month ethnographic fieldwork across 8 districts
- 136 in-depth interviews (age 18-65)
- Social media analysis of 23 key opinion leaders
- Historical image/text archives from Shanghai Library
- Focus groups with cross-generational participants
